Masters Media builds Ovivo: health infrastructure with two faces. One gives people lifelong ownership of their own medical record. The other gives the institutions that produce medical knowledge a governed, continuously current view of the evidence itself. Both exist to fix the same underlying failure — healthcare decisions made on incomplete information, whether that's a missing record or evidence that's already gone stale.
Masters Media no longer runs a four-product research portfolio. It builds Ovivo — deliberately kept to two products, each solving a distinct trust problem in healthcare.
Health data is scattered across clinics, hospitals, labs, and apps — locked in systems built to serve institutions, not the person the data belongs to. When you change doctors, move countries, or face an emergency, your medical story arrives incomplete, and decisions get made on what's missing.
Ovivo is a patient-held health record engineered to give you lifelong ownership and control of your complete medical record. Not a copy. Not a portal. The record itself — structured, portable, and secured under your authority from birth to legacy.
Biomedical research is published faster than any clinician, committee, or reviewer can track, and much of it is compromised by funding conflicts, publication bias, and quietly unreported retractions. Static reviews are photographs: accurate the day they're published, and out of date immediately after.
Ovivo Research reads the literature continuously. Its AI debates and scores the evidence, so every conclusion shows how settled the science is, how certain it is, and where it came from — a living synthesis rather than a snapshot, governed throughout by the humans who remain the decision-makers.
Ovivo and Ovivo Research sit at different ends of the same problem: healthcare runs on information nobody can fully trust — because it's missing, or because it's already gone stale. Masters Media isn't running these as a connected data flywheel; they're two separate, deliberately-scoped bets on the same root cause.
A patient's medical history is fragmented across every institution that ever touched it. No single provider — and often not even the patient — holds the whole picture, so decisions get made on an incomplete story.
A systematic review is out of date the moment it's published. The gap between what the evidence shows and what reaches practice is measured in years, and static tools have no way to close it.
Speed without governance is a liability in healthcare. Both products are built so a person, a clinician, or a committee stays the decision-maker — not the AI.
Ovivo's record is held and authorised by the patient. Nothing moves without that authorisation, across providers or borders.
Ovivo Research proposes; people decide. Evidence updates are drafted for review — committees and clinicians remain the decision-makers.
Every synthesis is traceable to source and every revision logged. A living conclusion is also a defensible one — not a medical device, not a diagnosis.
Whether you're a patient, a clinician, a university, or a research hospital — tell us about your work.